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Case study

Actic x Sarah Sjöström

Training for life

On with scuba gear!

When the chance arose to create a commercial for Actic with none other than Sarah Sjöström, we jumped at the opportunity right away! One of the most exciting things was William, one of our own photographers, when he realized that he was going to try diving and filming underwater for the very first time. It was something new and exciting for all of us!

The project floated on like a dream, thanks largely to great preparation on Goodname's part. A big and heartfelt thank you to Goodname, Actic and Sarah Sjöström for your trust! It was an honour to work together.

Closing words